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Posts by Maren Larkspur

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About Maren Larkspur
Maren Larkspur is a passionate color theorist and artist, dedicated to exploring the emotional and psychological impacts of color in our lives. With a background in fine arts and psychology, she combines her expertise to help others understand the profound effects of color on mood and perception. Maren's workshops and writings inspire creativity and self-expression through the vibrant world of color.
Color Accessibility: Marketing Materials, Audience Engagement and Brand Perception
Posted inColor Accessibility

Color Accessibility: Marketing Materials, Audience Engagement and Brand Perception

Color accessibility in marketing materials is crucial for creating inclusive content that resonates with all audiences, including those with visual impairments. By employing easily distinguishable color combinations, brands can enhance…
Posted by Maren Larkspur 17/10/2025
Color Psychology: Brand Recognition, Emotional Response and Consumer Behavior
Posted inColor in Branding

Color Psychology: Brand Recognition, Emotional Response and Consumer Behavior

Color psychology plays a crucial role in brand recognition by influencing emotional responses and shaping consumer perceptions. By strategically selecting colors, brands can enhance recall and create a strong identity…
Posted by Maren Larkspur 08/10/2025
Color Consistency: Brand Identity, Recognition and Trust
Posted inColor in Branding

Color Consistency: Brand Identity, Recognition and Trust

Color consistency is essential for establishing a strong brand identity, as it enhances recognition and fosters trust among consumers. By consistently utilizing the same colors across various platforms, brands can…
Posted by Maren Larkspur 02/10/2025
Color Accessible Art: Visually Impaired Audiences, Expression and Inclusion
Posted inColor Accessibility

Color Accessible Art: Visually Impaired Audiences, Expression and Inclusion

Color accessible art plays a crucial role in enriching the experiences of visually impaired audiences by enabling them to connect with art on a deeper level. By incorporating techniques that…
Posted by Maren Larkspur 02/10/2025
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