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Posts by Maren Larkspur

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About Maren Larkspur
Maren Larkspur is a passionate color theorist and artist, dedicated to exploring the emotional and psychological impacts of color in our lives. With a background in fine arts and psychology, she combines her expertise to help others understand the profound effects of color on mood and perception. Maren's workshops and writings inspire creativity and self-expression through the vibrant world of color.
Color Accessibility Guidelines: Inclusive Branding, Standards and Best Practices
Posted inColor Accessibility

Color Accessibility Guidelines: Inclusive Branding, Standards and Best Practices

Color accessibility guidelines are essential for creating inclusive branding that accommodates individuals with visual impairments, particularly those affected by color blindness. By adhering to established contrast ratios and design principles,…
Posted by Maren Larkspur 05/11/2025
Brand Differentiation: Color Strategies, Market Positioning and Visual Identity
Posted inColor in Branding

Brand Differentiation: Color Strategies, Market Positioning and Visual Identity

Brand differentiation is essential for standing out in a crowded marketplace, and color strategies play a pivotal role in this process. By selecting colors that resonate with their values and…
Posted by Maren Larkspur 05/11/2025
Trending Colors: Brand Identity, Boosting Strategies
Posted inColor Trends

Trending Colors: Brand Identity, Boosting Strategies

Trending colors play a crucial role in enhancing brand identity by forging emotional connections and improving recognition. In 2023, brands are increasingly adopting vibrant hues like deep greens and rich…
Posted by Maren Larkspur 04/11/2025
Color Psychology: Advertising Effects, Campaign Success and Consumer Response
Posted inColor Psychology

Color Psychology: Advertising Effects, Campaign Success and Consumer Response

Color psychology plays a crucial role in advertising by influencing consumer perceptions and emotional responses. By strategically selecting colors, brands can enhance recognition, foster connections, and improve recall, ultimately leading…
Posted by Maren Larkspur 04/11/2025
Green: Wellness Promotion, Health Brands and Consumer Engagement
Posted inColor Psychology

Green: Wellness Promotion, Health Brands and Consumer Engagement

In today's market, wellness promotion plays a crucial role in enhancing consumer engagement by establishing meaningful connections between health brands and their customers. By prioritizing health and well-being, these brands…
Posted by Maren Larkspur 04/11/2025
Red: Appetite Increase, Restaurant Decor and Customer Experience
Posted inColor Psychology

Red: Appetite Increase, Restaurant Decor and Customer Experience

The color red is known to stimulate appetite, making it a popular choice in restaurant decor. By creating an inviting atmosphere through vibrant colors, comfortable seating, and strategic lighting, restaurants…
Posted by Maren Larkspur 04/11/2025
Color Theory: Modern Art Movements, Influences, Trends
Posted inColor Theory in Art

Color Theory: Modern Art Movements, Influences, Trends

Color theory is essential in modern art, guiding artists in their use of color to evoke emotions and convey meaning. By exploring color relationships and trends, such as vibrant palettes…
Posted by Maren Larkspur 04/11/2025
Color Mixing in Photography: Science, Techniques and Effects
Posted inColor Mixing Techniques

Color Mixing in Photography: Science, Techniques and Effects

Color mixing in photography is essential for creating visually striking images that convey emotion and enhance storytelling. By understanding the interactions of different hues and applying color theory, photographers can…
Posted by Maren Larkspur 03/11/2025
Color Accessibility: Marketing Materials, Audience Engagement and Brand Perception
Posted inColor Accessibility

Color Accessibility: Marketing Materials, Audience Engagement and Brand Perception

Color accessibility in marketing materials is crucial for creating inclusive content that resonates with all audiences, including those with visual impairments. By employing easily distinguishable color combinations, brands can enhance…
Posted by Maren Larkspur 17/10/2025
Color Psychology: Brand Recognition, Emotional Response and Consumer Behavior
Posted inColor in Branding

Color Psychology: Brand Recognition, Emotional Response and Consumer Behavior

Color psychology plays a crucial role in brand recognition by influencing emotional responses and shaping consumer perceptions. By strategically selecting colors, brands can enhance recall and create a strong identity…
Posted by Maren Larkspur 08/10/2025

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